business 2nd essay

Where Is Microsoft Search?

Business Week
April 2, 2007

Microsoft having been prospers great prosperity of software industry during several decades. But Microsoft Search isn’t that. Microsoft’s Search Engine having been low ground, contrast Google’s having been. It is very curious phenomenon that largest company of software does not grasp the internet search market.

The reason that Google grasp the Search Engine is great searching method. A few years ago, almost all of Search Engine used keyword searching. Keyword searching means Search Engine find all web sites including the keyword that user’s input. So, if some web sites include the keyword, whatever user does not want to find it, but Search Engine shows the sites. It is garbage. But Google was appeared. Google Search Engine use Web 2.0 tool. Exactly speaking, appearing Web 2.0 is the result of Google Search Engine. Using Web 2.0 tool, Search Engine searches information with priority. That means, if some people search something, each of information about searching was recorded. Then if next people search same thing, Search Engine shows many people clicked first. So it is more effectiveness to find on average. If someone wants to find out of the ordinary, they can find by more many input word.

Recently, many Search Engines begins resembling Google. But already Google is wide-spread for world people. So it is too hard to change that they are used. To change user’s mind, it is requires something new. Nowadays, people dislike appears wrong information. In step with Google, if some persons clicked wrong information out of intention, the wrong web site will be pop up the fore part. That problem is solved by employee who corrects searching information. That people manage wrong searching information directly. By this method, if Microsoft’s Search Engine team covers this problem, it is very attractive. It is too hard to correcting all of the things. But if many people almost always find correct site in them, they want to use it. Like this, after improve the Search Engine, for people getting know it, Microsoft must advertise to other Search Engine users by Windows or Explorer Software like that. Fortunately Microsoft has advantage that having wide-spread software. So they can advertise more effectively, if the Search Engine can get competitiveness. Through this action, Microsoft can bring the Search Engine site into more famous. If many people use the Microsoft’s Search Engine, it gets more advertising fee by banner or so on.

휴-오늘도 밤새는건가;;

요즘 밤에 집에서 자는 일이 거의 없다...
학기 시작하기 전에는 연구실 과제 때문에 바쁘게 살고, 개강해서는 수강과목(->경영학원론) 때문에 치여살고...
학과 공부하는 것도 좋지만 경영학 원론도 가끔 재미있다..그런데 빡세다는거...
급한거 내고 한시름 놨다싶으면 과제 또나오고..그거 하면 과제 또 나오고...
요새 들어 잠 좀 많이 자고 싶다...

Special Report about Changing Environment

Challenges and Implications from the Changing Environment

2005440099 LEE, Cheol Jun

Environment means the external world that related with human life, and surrounded with human. Go with Entropy law, everything is change. Therefore Human's outbound, environments are change. What's the meaning about changing of environment? Changing of environment related with person's economic activity. An individual want to achieve maximum profit. Exactly speaking, they act the action that can anticipate maximum profit. If the environments are changed, the anticipation goes wrong.

For example, assume that there is a name brand t-shirts cost 100thousands won, and a 'DongDeaMoon' t-shirts cost 10thousands won (at last week). People 'A' buy the first t-shirts to save money. People 'B' buy the second t-shirts to boast of t-shirts to his friends. However at last weekend, the name brand company puts bad situation. (This is the Changing Environment.) Then, choice of 'A' is better choice than past, but maybe choice of 'B' is judged worse choice than the past, in spite of 'A' and 'B' judged best choice at that past time. Like this, changing environment revalues the value of choice at past. Therefore we should attend to and know about changing environment.

The founder of Dell Company, Michael S. Dell says, "It's very important that mindful more thoroughly than other company do about changing the requests of buyers". In Dell Company's opinion, buyers are one of the environments. The case of IBM, they failed because don't attention such change of environment. IBM suffers hardship through 1990's to 2000. First time that PC was increasing more and more, IBM was the center of PC. But IBM hands over Intel about CPU that is core of hardware, and also hands over Microsoft OS that is core of software. So IBM was declined.

Therefore, in Economical opinion, changing environment means change the action to get maximum profit. We should do changing action about changing environment. First, understand about having been changed environment.

For example about cellular phone, early 1990's, wireless communications are not widely awareness, cellular phone was shown up. That can communicate with sound wave. At that time, people think cellular phone is only use the business man or enterpriser, so they not attention to it. And it was expensive too. 5 years later, as text massage function is added, it become increasingly popular among young adult. But it remains awareness that it use only adult. At 10 years left from first cellular phone shown up, almost all the people have a cellular phone. Functions are extremely developed. Nowadays, if don't use cellular phone, they judge that lag behind. In this case, we find changing environment that we are interested in. That is awareness about cellular phone. At past time that not widely awareness about cellular phone, if one forecast future exactly and invest cellular phone, he will get big profit.

But it's not good to think that always environment are sharply changed. For example about stocks, Warren Edward Buffett has the law about investing. That is, he always invests in believable company. Believable company goes steady stocks. Like this, although light changing exist, it's important that giving high value steady expectancy things.

And second, forecast the direction to going changing environment. To forecast the direction to going changing environment, assist to each people to planning future. Because it can helps planning to invest in more valuable things.

One of the most people that challenges to changing environment, is Warren Edward Buffett. Berkshire Hathaway Inc was the textile industry, which was Warren Edward Buffett was CEO the first time in his life. At that time, Berkshire Hathaway undergoes financial difficulty. So Warren Edward Buffett judged the company doesn't more the main current as textile industry. So he reformed the company large scale. Resolutely, the textile industry was thrown, remodeling into holding company. That means invest in other company, Berkshire Hathaway Inc as a tool. Berkshire Hathaway holds many sub company, including National Indemnity, GEICO corp. Also it has large stock the other well known company like American Express Company, The Coca-Cola Company. The company which is suffered financial difficult, grew large company in the whole world by Warren Edward Buffett. So Berkshire Hathaway Inc has been evaluated the best respectable company through America, or whole world. And Warren Edward Buffett is too.

In Korea, Dr. Charles Ahn is similar. He graduated Seoul National University. At the past time that PC was going to widely spread, he contacts Computer Virus. It disturbs computer. So it was raised as serious problem. Dr. Charles Ahn begins the computer virus, and at the last he developed vaccine for the first time. And then he dropped medical school, and become CEO of AhnLab which is the computer virus company.

The environments are changed. And then your conception should so on. And you act proper action for changing environment. Then, you will lead the world.

Business 1st essay

Mobile Broadcasting: Manana

Business Week

April 2, 2007

2005440099 LEE, Cheol Jun

Recently the word which is Mobile Broadcasting originated. Mobile Broadcasting means broadcasting watching by portable machine. Mobile Broadcasting will be able to classify with two branches, DAB and DMB. The first, DAB with Digital Audio Broadcasting abbreviations, broadcasting are the vocal broadcasting technique which uses the wave based ground or the satellite. DAB from 1996 was used from the Europe area and it was come. Second, DMB with Digital Multimedia Broadcasting abbreviations, broadcasting are the multimedia broadcasting technique which uses like DAB. DMB services first in Korea, in 2005.

Mobile Broadcasting can't wide spread. Contrast between DMB of the wave based ground for free and the satellite for charge, people use DMB of the wave based ground (3,500 thousands peoples) more than DMB of the satellite (1,110 thousands peoples). Because people don't want to spend much money, so the most important thing is money. And according to the research by LG economic research institute, people about 88.6% want to spend less for using fee, and people about 73.5% want to pay less money for buying handset.

First, it's so hard to obtain handset. It's too much money to make handset for Mobile Broadcasting. So the handset's cost will increase. At early period, early adapters buy the handset that added new function (ex. DMB or DAB). But recently consumers don't want to buy handset that is usable Mobile Broadcasting. Rather they want to buy other things, for example MP3 or PMP. Because, they can watch TV at home, so they mind investing in Mobile Broadcasting handset.

Second, it's too much money to use handset for Mobile Broadcasting. Most of all, we can watch TV at home, likewise upper explained. This is also pay money, but TV at home is so wide spread. So they don't recognize burden. But the case about handset's fee, people recognize additional fee. We also see the comparison about the wave based ground for free and satellite for charge. In the case the wave based ground DMB, the subscriber is 3,500 thousands. But the case satellite DMB, the subscriber is only 1,110 thousands.

For this reason, taking action for becoming Mobile Broadcasting wide spread that isn't wide spread yet. First, decrease the handset's cost to people choice it more easily, through get low profit. Up to the present, Mobile Broadcasting market is first step, so it's needed to acquaint to people using it. So you must decrease cost for having consumer choice it, although you can't much profit. Because if many people using it, it finally comes more benefit through using fee like Microsoft's Windows. Second, decrease using fee. If you decrease fee, people feel more easily to attempt to it. If you decrease fee, your company might be short of maintenance. For its measure, increase admission fee. Increasing fee affects two effects. The first is to fill up the short of maintenance, and the second is prevention to secede many people who feel burden about fee.

Nowadays, it's true that increasing Mobile Broadcasting user, as see the wave based ground DMB is 210 thousands in 2005 increasing to 3,500 thousands in 2007, and satellite DMB is 100 thousands in 2005 increasing to 1,110 thousands in 2007. For rapidly increasing user and stabilizing the company, you must decrease the handset's cost and the using fee. Then, people are easy to buy handsets, and to use them.

Apple KeyBoard is very much satisfaction!!

I used Apple KeyBoard in AI-laboratory. But It doesn't support fully Windows System. It doesn't exist Screen Shot Button, so I don't use screen shot. But 'apple2' tools support it.
It converts F13 Button to Screen Shot Button. So I can easily use Screen Shot.